Okavango Diamond Company Case study Okavango Diamond Company, or ODC, is a rough diamond marketing company that is wholly owned by the Botswana Government. We offer our global customer base open access to scale supply of the full range of rough diamonds sourced from Botswana. With access to 15% of Debswana's run-of-mine production, ODC is an important supplier to the market with sales in the region of $500 million per annum.

ODC believes in building customer confidence from the delivery of consistent sales assortments through to operating a very open and transparent sales model, with prices set by the market through a dynamic online bidding process. We appreciate our customers' need for efficiency in all their business dealings, which we endeavour to deliver through the service provided by our experienced staff and world class viewing facility situated in Gaborone, Botswana.

Our mandate is to provide the Botswana Government with a direct to route to market for its rough diamonds and to support the ongoing transformation of Botswana into a leading rough sourcing destination. We have a broad and diverse customer base and any company that is active in the diamond supply chain and shares our ethical standards can apply to become an ODC customer.

Adopted from Okavango Diamond Company website (www.odc.co.bw) Use the case study above on ODC to answer the questions below. The student may use other resources to supplement their answers.

a. Using Porters value chain, list the support four (4) and primary activities five (5) for Okavango Diamond Company. (16 marks)

b. Based on the information given above write a mission or vision for ODC. (2 marks)

c. "Value Chain Development" is Botswana's fourth Reset Agenda goal. What part does the current agreement between De Beers and Botswana play in the establishment of the Diamonds for Development Fund? State your reasons