Okuma Inc. made film cameras and paper for photo prints. Okuma would view the growing popularity of digital camera as a$($n$)$ its external environment if it considered how digital cameras affect sales of its camera that use film. On the other hand, Okuma would view the growing popularity of digital cameras as a$($n$)$ in its external environment if it only considered the amount of Okuma printing paper that may get sold to customers who want to print pictures taken by their digital cameras.

weakness; strength

opportunity; threat

strength; weakness

threat; opportunity