Olaf, an executive with Product Distribution, Inc., has to decide whether to market a product that might have undesirable side effects for a small percentage of users. What is the balance that must be struck in deciding whether to sell the product? How does the standard of ethics that is applied affect this balance? What are the legal issues involved and how would Olaf minimize any legal risks and incorporate those decisions into the business decision whether to market the product. Given the breadth and scope of this assignment, a multi-page memo is expected.

You are to put yourself in Mr. Olaf's position. He needs to decide whether to take a product to market. The product has negative side effects. The company has put a lot of resources into developing this product, but the product must be able to make a profit and preserve capital.

Identify the actual product or service and describe how it is better than currently available products or services that the company offers.

What does Mr. Olaf need to consider in order to make this decision? Please articulate in detail the ethical, legal, and business considerations.