Old Man Pho Southbank is a small Vietnamese restaurant that located in a food court in

Southbank, Melbourne. The restaurant offers authentic Vietnamese food such as Pho, Banh mi,

vermicelli noodle, etc. both dine in and take away. The restaurant also offers multiple delivery

options thorough UberEATS, Deliveroo, Door dash, etc. Old Man Pho is currently open for both lunch time and dinnerfrom Monday to Friday and dinner only on Saturday. As the restaurant is serving Vietnamese food, Old Man Pho is considered a business in the Caf, Restaurant and Takeaway Food Services sector of the Accommodation and Food Services industry.

Question

• Provide a critical analysis of current digital trends in the industry(industry report, industry article),including competitors, customers, suppliers, intermediaries, etc.