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PHASE 2 The marketing department team discussed the results of the survey presented in Chapter 8, on pages 302303. The team realized that the evaluation of individual questions was provid- ing only limited information. In order to further understand the market for the 3-For-All service, the data were organized in the following contingency tables: WATCHES PREMIUM CONTENT Almost Every Day Several Times a Week Almost Never DISCOUNT Never Total Yes 5 6 16 40 13 170 No 11 163 378 | Total 16 40 179 183 418 2. Analyze the results of the contingency tables. Write a report for the marketing department team, discussing the marketing implications of the results for Ashland MultiComm Services. PHASE 2 The marketing department team discussed the results of the survey presented in Chapter 8, on pages 302303. The team realized that the evaluation of individual questions was provid- ing only limited information. In order to further understand the market for the 3-For-All service, the data were organized in the following contingency tables: WATCHES PREMIUM CONTENT Almost Every Day Several Times a Week Almost Never DISCOUNT Never Total Yes 5 6 16 40 13 170 No 11 163 378 | Total 16 40 179 183 418 2. Analyze the results of the contingency tables. Write a report for the marketing department team, discussing the marketing implications of the results for Ashland MultiComm Services