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Old Product is sold at $31 and Reduced Product is less functional than Old Product, to the point that it delivers $8 less value to

Old Product is sold at $31 and Reduced Product is less functional than Old Product, to the point that it delivers $8 less value to customers than Old Product. Reduced Product costs $12 to make.

What is the exchange value of Reduced Product?

What range would you suggest to executives for pricing Reduced Product?

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