Old Spice debuted its first products for men's grooming in 1938. After decades of success the brand began losing sales because of an outdated brand image." In 1990, Proctor & Gamble (P&G) purchased Old Spice with plans of rebranding the product. In 2008, in an attempt to compete with Axe, P&G launched a 'Swagger" campaign focused on attracting a younger demographic to Old Spice. Two years later in 2010, NFL player Isaiah Mustafa starred in "The Man Your Man Could Smell Like" campaign. After airing during the Super Bowl, Old Spice experienced a 107 percent increase in overall sales from the previous month. Given the information provided what type of repositioning strategy did Old Spice implement? Multiple Choice repositioning the company repositioning the market segment O repositioning the competition repositioning using a perceptual map repositioning using the marketing mix