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ols Hs) Check My GreenLawns provides a lawn fertilizing and weed control service. The company is adding a special seration treatment as a low-cost
ols Hs) Check My GreenLawns provides a lawn fertilizing and weed control service. The company is adding a special seration treatment as a low-cost estre servis option, which it hopes wit help attract new customers. Management is planning to promote this new service in two media: radio and advertising, A media budget of $3,000 is available for this promotional campaign. Based on past experience in promoting its other services Greenlawns has obtained the following estimate of the relationship between sales and the amount spent on promotion in these two me S-20-20-BAM 188 + 34M Where 5 total sales in thousands of dollars R thousands of dollars spent on radio advertising Mthousands of dollars spent on direct-mail advertising Greenlawns would like to develop a promotional strategy that will lead to maximum sales subject to the restriction provided by the media budget. (a) What is the value of sales if $2,000 is spent on radio advertising and $1,000 is spent on direct-mal advertising? Enter amounts in dollars, i e $12 thousands should be written as $12,000 (b) Formulate an optimization problem that can be solved to maximize sales subject to the media budget of spending no more than $3,000 on total advertising. If the constant is "1" it must be entered in the box. For subtractive or negative numbers use a minus sign even if there is a sign before the blank (Example: -300). If your answer is zero enter "0" Max st. R2+ M+ R.M AM+ M Select your answer- 2500 Budget Select your answer- M C
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