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Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 1 4 , 8 8

Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 14,880 for the Sleepeze, 12,140 for the Plushette, and 5,320 for the Ultima. Gene Dixon, vice president of sales, has provided the following information:a. Salaries for his office (including himself at $67,900, a marketing research assistant at $37,800, and an administrative assistant at $25,850) are budgeted for $131,550 next year.
b. Depreciation on the offices and equipment is $22,300 per year.
c. Office supplies and other expenses total $23,500 per year
e. Commissions on the Sleepeze and Plushette lines are 4 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
f. Last year, shipping for the Sleepeze and Plushette lines averaged $45 per unit sold. Gene expects the Ultima line to ship for $80 per unit sold since this model features a larger mattress.
Suppose that Gene is considering three sales scenarios as follows:
Suppose Gene determines that next year's Sales Division activities include the following:
Research-researching current and future conditions in the industry
Shipping-arranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors
Jobbers-coordinating the efforts of the independent jobbers who sell the mattresses
Basic ads-placing print and television ads for the Sleepeze and Plushette lines
Ultima ads-choosing and working with the advertising agency on the Ultima account
Office management-operating the Sales Division office
The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table:
a. Depreciation on the office equipment belongs to the office management activity.
office supplies and costs are assigned to the office management activity.
Required:
Prepare an activity-based budget for next year b
Salaries for his office (including himself at $67,900, a marketing research assistant at $37,800, and an administrative assistant at $25,850) are budgeted for $131,550 next year.
Depreciation on the offices and equipment is $22,300 per year.
Office supplies and other expenses total $23,500 per year.
Advertising has been steady at $22,250 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 10 percent of first-year Ultima sales for a print and television campaign.
Commissions on the Sleepeze and Plushette lines are 4 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
Last year, shipping for the Sleepeze and Plushette lines averaged $45 per unit sold. Gene expects the Ultima line to ship for $80 per unit sold since this model features a larger mattress.
Suppose that Gene is considering three sales scenarios as follows:
Pessimistic Expected Optimistic
Price Quantity Price Quantity Price Quantity
Sleepeze $18512,960 $20414,880 $20418,360
Plushette 30610,01035912,14036914,580
Ultima 9402,0301,0305,3201,2405,320
Suppose Gene determines that next year's Sales Division activities include the following:
Researchresearching current and future conditions in the industry
Shippingarranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors
Jobberscoordinating the efforts of the independent jobbers who sell the mattresses
Basic adsplacing print and television ads for the Sleepeze and Plushette lines
Ultima adschoosing and working with the advertising agency on the Ultima account
Office managementoperating the Sales Division office
The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table:
Gene Research
Assistant Administrative
Assistant
Research -70%-
Shipping 30%-25%
Jobbers 151515
Basic ads -1530
Ultima ads 30-5
Office management 25-25
Additional information is as follows:
Depreciation on the office equipment belongs to the office management activity.
Of the $23,500 for office supplies and other expenses, $5,100 can be assigned to telephone costs which can be split evenly between the shipping and jobbers' activities. An additional $2,000 per year is attributable to Internet connections and fees, and the bulk of these costs (85 percent) are assignable to research. The remainder is a cost of office management. All other office supplies and costs are assigned to the office management activity.
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