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Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 1 4 , 8 8
Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are for the Sleepeze, for the Plushette, and for the Ultima. Gene Dixon, vice president of sales, has provided the following information:a Salaries for his office including himself at $ a marketing research assistant at $ and an administrative assistant at $ are budgeted for $ next year.
b Depreciation on the offices and equipment is $ per year.
c Office supplies and other expenses total $ per year
e Commissions on the Sleepeze and Plushette lines are percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
f Last year, shipping for the Sleepeze and Plushette lines averaged $ per unit sold. Gene expects the Ultima line to ship for $ per unit sold since this model features a larger mattress.
Suppose that Gene is considering three sales scenarios as follows:
Suppose Gene determines that next year's Sales Division activities include the following:
Researchresearching current and future conditions in the industry
Shippingarranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors
Jobberscoordinating the efforts of the independent jobbers who sell the mattresses
Basic adsplacing print and television ads for the Sleepeze and Plushette lines
Ultima adschoosing and working with the advertising agency on the Ultima account
Office managementoperating the Sales Division office
The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table:
a Depreciation on the office equipment belongs to the office management activity.
office supplies and costs are assigned to the office management activity.
Required:
Prepare an activitybased budget for next year b
Salaries for his office including himself at $ a marketing research assistant at $ and an administrative assistant at $ are budgeted for $ next year.
Depreciation on the offices and equipment is $ per year.
Office supplies and other expenses total $ per year.
Advertising has been steady at $ per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this highend mattress. Gene believes the company should spend percent of firstyear Ultima sales for a print and television campaign.
Commissions on the Sleepeze and Plushette lines are percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
Last year, shipping for the Sleepeze and Plushette lines averaged $ per unit sold. Gene expects the Ultima line to ship for $ per unit sold since this model features a larger mattress.
Suppose that Gene is considering three sales scenarios as follows:
Pessimistic Expected Optimistic
Price Quantity Price Quantity Price Quantity
Sleepeze $ $ $
Plushette
Ultima
Suppose Gene determines that next year's Sales Division activities include the following:
Researchresearching current and future conditions in the industry
Shippingarranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors
Jobberscoordinating the efforts of the independent jobbers who sell the mattresses
Basic adsplacing print and television ads for the Sleepeze and Plushette lines
Ultima adschoosing and working with the advertising agency on the Ultima account
Office managementoperating the Sales Division office
The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table:
Gene Research
Assistant Administrative
Assistant
Research
Shipping
Jobbers
Basic ads
Ultima ads
Office management
Additional information is as follows:
Depreciation on the office equipment belongs to the office management activity.
Of the $ for office supplies and other expenses, $ can be assigned to telephone costs which can be split evenly between the shipping and jobbers' activities. An additional $ per year is attributable to Internet connections and fees, and the bulk of these costs percent are assignable to research. The remainder is a cost of office management. All other office supplies and costs are assigned to the office management activity.
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