Question
Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,340 for the Sleepeze, 11,860
Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,340 for the Sleepeze, 11,860 for the Plushette, and 4,540 for the Ultima. Gene Dixon, vice president of sales, has provided the following information:
- Salaries for his office (including himself at $65,050, a marketing research assistant at $39,650, and an administrative assistant at $27,200) are budgeted for $131,900 next year.
- Depreciation on the offices and equipment is $19,650 per year.
- Office supplies and other expenses total $21,800 per year.
- Advertising has been steady at $19,550 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 10 percent of first-year Ultima sales for a print and television campaign.
- Commissions on the Sleepeze and Plushette lines are 3 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
- Last year, shipping for the Sleepeze and Plushette lines averaged $45 per unit sold. Gene expects the Ultima line to ship for $70 per unit sold since this model features a larger mattress.
Required:
1. Suppose that Gene is considering three sales scenarios as follows:
Pessimistic | Expected | Optimistic | ||||||
Price | Quantity | Price | Quantity | Price | Quantity | |||
Sleepeze | $185 | 12,080 | $200 | 15,340 | $200 | 17,860 | ||
Plushette | 299 | 9,570 | 344 | 11,860 | 353 | 14,120 | ||
Ultima | 880 | 1,980 | 1,010 | 4,540 | 1,200 | 4,540 |
Prepare a revenue budget for the Sales Division for the coming year for each scenario.
Olympus, Inc. | |||
Revenue Budget | |||
For the Coming Year | |||
Pessimistic | Expected | Optimistic | |
Sleepeze | $fill in the blank 514315fe805a04a_1 | $fill in the blank 514315fe805a04a_2 | $fill in the blank 514315fe805a04a_3 |
Plushette | fill in the blank 514315fe805a04a_4 | fill in the blank 514315fe805a04a_5 | fill in the blank 514315fe805a04a_6 |
Ultima | fill in the blank 514315fe805a04a_7 | fill in the blank 514315fe805a04a_8 | fill in the blank 514315fe805a04a_9 |
Total sales | $fill in the blank 514315fe805a04a_10 | $fill in the blank 514315fe805a04a_11 | $fill in the blank 514315fe805a04a_12 |
2. Prepare a flexible expense budget for the Sales Division for the three scenarios above. If required, round answers to the nearest dollar.
Olympus, Inc. | |||
Flexible Expense Budget | |||
For the Coming Year | |||
Pessimistic | Expected | Optimistic | |
Salaries | $fill in the blank b54b5104f036011_1 | $fill in the blank b54b5104f036011_2 | $fill in the blank b54b5104f036011_3 |
Depreciation | fill in the blank b54b5104f036011_4 | fill in the blank b54b5104f036011_5 | fill in the blank b54b5104f036011_6 |
Office supplies and other | fill in the blank b54b5104f036011_7 | fill in the blank b54b5104f036011_8 | fill in the blank b54b5104f036011_9 |
Advertising: | |||
Sleepeze and Plushette | fill in the blank b54b5104f036011_10 | fill in the blank b54b5104f036011_11 | fill in the blank b54b5104f036011_12 |
Ultima | fill in the blank b54b5104f036011_13 | fill in the blank b54b5104f036011_14 | fill in the blank b54b5104f036011_15 |
Commissions | fill in the blank b54b5104f036011_16 | fill in the blank b54b5104f036011_17 | fill in the blank b54b5104f036011_18 |
Shipping: | |||
Sleepeze | fill in the blank b54b5104f036011_19 | fill in the blank b54b5104f036011_20 | fill in the blank b54b5104f036011_21 |
Plushette | fill in the blank b54b5104f036011_22 | fill in the blank b54b5104f036011_23 | fill in the blank b54b5104f036011_24 |
Ultima | fill in the blank b54b5104f036011_25 | fill in the blank b54b5104f036011_26 | fill in the blank b54b5104f036011_27 |
Total | $fill in the blank b54b5104f036011_28 | $fill in the blank b54b5104f036011_29 | $fill in the blank b54b5104f036011_30 |
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