Om 2.

Black & Morrison (2021). The Strategic Challenges of Decoupling; and MacKay, Migdal, & Masko (2020). Uber: Competing Globally.

Think about the PESTLE framework and how those elements relate to situations presented in the article and the case.

For the Uber case, we will focus on Uber's main business, the Ridesharing market. Here are the questions you can consider while you are reading the case:

1. Where has Uber been most successful? Least successful? Why?

2. Why might some markets have more potential profit for Uber than others? What factors determine how a firm can or cannot unlock profits in each market?

3. How would you describe Uber's launch strategy in the markets highlighted in the case?

4. Uber faces the challenge of continued regulatory pushback going forward. Should Uber concede to regulators' demands, continue to fight, or exit certain markets? What specific recommendations would you make for Uber's global strategy?