ome Search Insert Draw Design Layout References 2. Higher profitability and a higher rate of profit growth will increase the value of an enterprise. Mailings RE 3. Control systems measure and evaluate managerial performance but not the performance of subunits. 4. In the marketing mix, an alternative term used for "Communication Strategy is "Pricing." 5. Logistics is a support activity 6. Marketing and sales is a support activity Section II. Each question is worth 8.5%. Multiple choice 7. Which is NOT a category of items that Sony manufactures? A) PC operating systems B) electronics C) semiconductors D) video games. 8. What integrates the distinct core segments of Sony? A) The company's vision B) The company's products C) The company's customers D) The company's SUCCESS 9. To stay relevant, a company must continually: A) increase revenue B) innovate C) hire more personnel D) open new branches 10. A firm's can be defined as the actions that managers take to attain the goal of the firm. A) structure B) products C) distribution D) strategy. Section III. This question is worth 15% for a full answer (e.g. explanation, and not just a list of items) 11. From Chapter 18: What are three factors that can jeopardue the success of a firm's international communications? 231 words Type here to search ote