Omega Inc. sells medical laboratory equipment to hospitals. While Omega Inc. charges a premium price, it offers high quality products with a longer life cycle and fewer breakdowns than its Chinese competitors. What should Omega Inc. focus on for sales follow-up? 

 

a. Use and timing of promotions, use of professionals and selection of media to be used. 

b. Shipping strategy, physical locations, distribution systems as well as packaging and labelling requirements.

c. After-sales service including delivery, repair and warranties. 

d. Risk management, people and the chosen market entry strategy.