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OMNICHANNEL marketing strategy is a cross-channel strategy used to improve customer experience and drive better relationships between all channels and touchpoints. This includes traditional and

  • OMNICHANNEL marketing strategy is a cross-channel strategy used to improve customer experience and drive better relationships between all channels and touchpoints. This includes traditional and digital channels which presenting an unique physical and online customer experience.

  • Illustrate an example of actual omnichannel marketing programme (combination of offline and online channels) and its benefits for the stakeholders



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