ompetitive Insight Specifics is a company that utilizes its clients' data alongside external data such as collated web content and social media from credible outlets. Competitive Insight Specifics reaches out to industry experts, customers, and competitors to get its clients the most diverse perspective. Then the Competitive Insight Specifics data warehouse provides robust analytics and insights to its clients. This is an example of the use of competitive intelligence used for $\_\_\_\_\_\_\_.$