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ompute and report the characteristics of the affinity - based segment for Product 3 ( our candidate as given above ) . Report the characteristics
ompute and report the characteristics of the affinity
based segment for Product
our candidate as given above
Report the characteristics in terms of the following
descriptors: IPr, Iin, ICp, ICl, ICn, IBr, I
pPr
I
pPr
I
pPr
I
pIn
I
pIn
I
pIn
I
pCp
I
pCp
I
pCp
I
pClD
I
pClF
I
pClE
I
pCnSl
I
pCnSp
I
pCnLk
I
pBrA
I
pBrB
I
pBrC
and the demographics income, age, sports and
gradschl. For this you need to compute the weighted average of all the columns in the
"for
cluster
analysis" worksheet, weighted by the probabilities given in column BF of
the "mugs
full" worksheet. You should not do this in Excel directly. You are to load
the data into python or R and compute the weighted averages in R or python;
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