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ompute and report the characteristics of the affinity - based segment for Product 3 ( our candidate as given above ) . Report the characteristics

ompute and report the characteristics of the affinity
-
based segment for Product
3
(
our candidate as given above
)
.
Report the characteristics in terms of the following
descriptors: IPr, Iin, ICp, ICl, ICn, IBr, I
*
pPr
3
0
,
I
*
pPr
1
0
,
I
*
pPr
0
5
,
I
*
pIn
0
.
5
,
I
*
pIn
1
,
I
*
pIn
3
,
I
*
pCp
1
2
,
I
*
pCp
2
0
,
I
*
pCp
3
2
,
I
*
pClD
,
I
*
pClF
,
I
*
pClE
,
I
*
pCnSl
,
I
*
pCnSp
,
I
*
pCnLk
,
I
*
pBrA
,
I
*
pBrB
,
I
*
pBrC
,
and the demographics income, age, sports and
gradschl. For this you need to compute the weighted average of all the columns in the
"for
-
cluster
-
analysis" worksheet, weighted by the probabilities given in column BF of
the "mugs
-
full" worksheet. You should not do this in Excel directly. You are to load
the data into python or R and compute the weighted averages in R or python;

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