Omur Electronics is a major electronics retailer that carries major brands such as Apple, Samsung, Huawei etc.. All of Omur Electronics' employees are given training about the features of the products that the retailer sells. These products include tablets, smartphones, desktops, and laptops. While the training is helpful and the employees feel more competent at their jobs, Omur Electronics only offer online shopping discounts. Given that the online prices are cheaper than in-store prices, consumers walk in, ask questions about the products only to purchase them online. Drawing from the JDR theory, please come up with ideas to help Omur Electronics decreasing the emotional exhaustion of the staff, which is caused by special online discounts.