On a cold March morning, Brill arrived in her office at 7 AM and began checking her e-mail. At the top of the inbox was a message from Jean-Luc Michel to Jorge Sanchez with a copy to Brill: "Jorge: One of my sales reps just heard a rumor that Cereal Partners is planning to launch Berry Burst Cheerios in France. It's now two weeks since I submitted my Healthy Berry Crunch launch request. Can you advise when I might expect a decision? Regards, Jean-Luc." 

Brill nodded silently as she checked her appointment schedule for the day and saw that Kurt Jaeger had set up a lunch meeting with her for noon. Her assistant had noted on the calendar entry: "Re. Eurobrand launch decision." 

It was clear that both men quite reasonably would be looking for answers today. Should she authorize the launch in France? Should Healthy Berry Crunch become UC's first Euro brand? And if so, what kind of organization did she need to put in place to ensure its effective