On a group basis, please research a company of your choice, analyze and discuss the following questions: What is/are the company's brand(s)? How would you explain the concept to someone who had never heard the term before? How would you explain what a brand is to a CEO who believes a brand is just a logo? (3 Marks) 1) 2) 3) 4) 5) Choose any of the company's brand(s) that you are familiar with. How would you describe the brand's attributes, personality, and positioning? How do you feel about the brand? In other words, describe your emotions and beliefs about it. (3 Marks) How does the company's branding help both buyers and sellers? (3 Marks) Find any of the company's brand extensions and a line extension. Why do you think the marketers made these brand decisions for the products you've chosen? In other words, why do you think they decided on a brand extension instead of a line extension, and vice versa? (3 Marks) What are your recommendations for the selected company toward its brand(s)? (3 Marks)