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On April 27, 2012, Heidenreich was appointed as Beiersdorf's new CEO. Is he the right person to lead Beiersdorf back to growth? What are the

On April 27, 2012, Heidenreich was appointed as Beiersdorf's

new CEO. Is he the right person to lead Beiersdorf back to

growth? What are the specific challenges that Heidenreich

inherited from his predecessor? What actions can he take to

address them?

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