Question
on Coca Cola Strategy, discussing how Coca-Cola has built a staple for their marketing and branding over many years. answer the following question: 1) What
on Coca Cola Strategy, discussing how Coca-Cola has built a staple for their marketing and branding over many years. answer the following question:
1) What are 2 key competitive advantages Coca-Cola has in the market?
2) What marketing strategy do you think Coca-Cola needs to look at doing differently in the coming years with more health-conscious customers coming to the market?
Please provide outside references using APA 6th edition writing
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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