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On Consumer Buying Behavior : a. describe McDonald's customer behavior using the buyer decision process when consumer considering purchasing McDonald's food. b. From the criteria

On Consumer Buying Behavior:

a. describe McDonald's customer behavior using thebuyer decision processwhen consumer considering purchasing McDonald's food.

b. From the criteria that influence the rate ofadoption, in what area does McDonald's excel and what area does McDonald's require attention to strengthen the adoption process?

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