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On her way home from work, Veronica Jackson stopped at the corner grocery store to pick up milk, bread, cereal, and butter. Veronica did not

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On her way home from work, Veronica Jackson stopped at the corner grocery store to pick up milk, bread, cereal, and butter. Veronica did not spend any time searching for these products or comparing alternatives. For most consumers, like Veronica, these items are [] goods. Impulse Convenience Shopping Specialty Ritual Question 11 2 pts Veronica Jackson's family has always driven a Toyota car. When Veronica thinks about Toyota she immediately recalls family road trips, good gas mileage, stylish designs, and the image of her local dealership. In marketing, these recollections are called Brand associations Brand awarness Brand extensions Logo extensions Generic branding Oscar Rodriguez recently tried the new vegan products from Meatless Farms. Only a few of Oscar's friends tried the meat-alternative products before he did. Most of his friends wanted to hear about Oscars experience before trying for themselves. According to the Diffusion of Innovation. Oscar is a(n) in this product category. Early majority Early adopter Innovator Late majority Laggard Question 14 2pts When Veronica Jackson set up her ShapeUp! business, she used penetration pricing in order to gain customers quickly in the very competitive market of personal fitness training. Now that Veronica is established, she is reluctant to raise her prices because she knows that when more choices exist in the market, the more sensitive consumers will be to changes in the price of a particular product. the more likely the market will be characterized as an oligopoly. the greater the income elasticity for each product. the easier it will be to utilize a target profit pricing strategy

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