On how The Cage should strategically adopt DA: B.1. How strategic is DA to The Cage? Consider the industry it is in and the fixed capacity nature of its business. B.2. In your opinion, how important is the role of DA in the sports industry? B.3. What are the issues and challenges encountered by The Cage when implementing enhanced DA? Consider the data lifecycle challenges. B.4. How should The Cage deal with the issues of DA implementation, and how should it respond to the related challenges? B.5. What costs are linked to DA adoption and implementation at The Cage? B.6. How should The Cage effectively use social media as a strategy in DA?