On Internet and mobile, which of the following is not a critical element for content marketing that aims to capture customers' attention in a way that provides value and cohesive experience to an audience? A. Multicolor background B. Stackable pieces of content C. Meaningful Images D. Videos and sounds E. Easy to share and interact with others

Growth on Facebook is hinged on your ability to _____. A. Pay for followers B. Extend your brand enough C. Engage with fans D. Pay for advertising E. Have a business, not a personal, page

True or False: Spend is one of the most important metrics to measure Facebook ad success.

Subject lines are the single most important factor to increase open rates True or False

When Designing an email, what is the most important element to increase the chance of the receiver opening the e-mail. A. Length of the subject line B. Sender Name C. Subject Text D. Text in the preview

When creating a keyword spreadsheet, which of the following is the first step? A. Prioritize your list based on average monthly search count B. Make a comprehensive list of relevant "seed" keywords and potential keyword candidates C. Cull and eliminate irrelevant keywords or overly competitive keywords D. Check for a mix of head and long-tail keywords

Which kind of filter does the dimensions tab allow you to create? A. Hours of the day B. Geographic location C. User location D. All of the above

Which of the following is the most important brand element on Twitter? A. Username B. Page C. Followers D. Tweets E. All of the above

Which of the following options is a benefit of unpaid media? A. Rapid growth B. Scalability C. Organic growth D. Initial success

When creating a keyword spreadsheet, which of the following is the first step? A. Prioritize your list based on average monthly search count B. Make a comprehensive list of relevant "seed" keywords and potential keyword candidates C. Cull and eliminate irrelevant keywords or overly competitive keywords D. Check for a mix of head and long-tail keywords