On July 12, 2022, Airlift sent shock waves across the Pakistan startup community as it announced that it was shutting down permanently. The company's investors had pulled out of a fresh funding round, and around 300 corporate employees and thousands of warehouse and delivery staff were jobless overnight. https://restofworld.org/2022/inside-story-of-airlift-crash/ Although there are a number of competing grocery delivery apps in Pakistan, Airlift was associated with creativity and innovation due to its adaptability to a changing economy and its fund raising achievements. It had started in 2019 as a mass transit service and pivoted to an instant grocery delivery app when the pandemic hit in early 2020. Role You are working as a junior innovation consultant for the consultancy company Creative Minds that METRO Online, another grocery delivery app has hired to evaluate the current situation and present recommendations on how the app should move forward to avoid a disaster like Airlift. There are over 10 popular grocery delivery apps currently being used in Pakistan