On June 4, 2001, McDavid, who wanted to relocate to New Hamburg, was hired to work in Credit Life's New Hamburg call centre as Assistant Vice-President, Collections. His starting salary was $60,000, plus benefits, and he was eligible for a bonus. McDavid was a dedicated and hard-working. He brought considerable experience in the automobile collection business to his position and he was well-liked by his colleagues. In his capacity as Assistant Vice-President, McDavid was assigned to three departments that collected delinquent loans and was responsible for approximately 45 to 60 people. McDavid's hard-work and ability to develop teamwork meant that his departments frequently met their targets. However, Credit Life's senior management had concerns about McDavid's management ability. During the month of June 2002, shortly before McDavid's first scheduled performance review, the Vice-President and the Senior Vice-President of the company discussed their concerns about McDavid's leadership style, the manner in which he ran departmental meetings, and issues regarding his time management skills. They decided to terminate McDavid's employment on the basis that he had not demonstrated the skill set required of an Assistant Vice-President. On July 4, 2002, the date of McDavid's first annual performance review, the Vice- President of the company told McDavid that he was fired, effective immediately. He was given a letter offering three months' salary. McDavid asked for reasons but received only a general response. He requested a meeting with senior management to try to work something out that would involve keeping his job. However, the meeting never took place. Provide McDavid some advice. He is interested in whether he can maintain an action against Credit Life and if so, what factors will the court consider in awarding damages