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On page 176 of the textbook (as part of the discussion on Earnings Quality), you read about the growing (and controversial) reporting of non-GAAP earnings.

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On page 176 of the textbook (as part of the discussion on Earnings Quality), you read about the growing (and controversial) reporting of "non-GAAP earnings." Companies typically say they are providing "improved" information about earnings to help financial statement readers understand the underlying performance of the company. However, these non-GAAP measures make the company look better far more often than worse. Other non-GAAP measures provide industry-specific statistics (like "daily active users" in the social media industry, or "same store sales" in the retail industry). Some people have even stated that the prevalence of non-GAAP measures is evidence that GAAP is outdated and needs to be revised. In your post, give a thoughtful opinion or example of some aspect of this issue

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