David Packard, co-founder of Hewlett-Packard, is quoted as saying "Marketing is too important to be left only to the marketing department." Why does he say this? What is the 'value' he is talking about? Give an example of value that brought you to make a recent purchase versus buying from the competition. Considering the questions you have just answered, what is marketing anyway? Define it in your own words. What did you think marketing was before you started this course?