On page 248 (438) of your textbook under "Cyberlaw in Action", the case of the $24.98 tickets to Paris is discussed. Make an argument for either United Airlines in declining to honor the price in the e-ad or a counter argument for the consumer that the price should be honored. You can put yourself in the position of a consumer who bought the ticket, or in the position of United Airlines. Be sure to use legal theories from the textbook. Make sure you respond to the question: "Is it ethical for a customer to insist on a contract that is based on a mistaken price?" and "Is it ethical for an e-tailer to refuse to honor a contract that is based on a mistaken price?" Even though I usually request that you use an objective standard and not insert your personal opinion, in this case you should state what you think is right or wrong from an ethical standpoint, not necessarily what the outcome would be under the law.