On page 492 of Baye and Prince (2022), read Memo 2. Write a 1- to 2-page business brief that includes: Opening: Provide an overview of the memo to inform the reader what the outline will encompass. Evaluate how competition could lead to a price war creating a level of 0 profits, which may create the need to develop an exit strategy from the market. Conclude with a recommendation of how low the company should be willing to go with pricing before it makes sense to exit the Austin market.