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On September 21, 2018, Apple released its iPhone XS at a retail price of $2,000. An October 13,2018 , article published in The Wall Street
On September 21, 2018, Apple released its iPhone XS at a retail price of $2,000. An October 13,2018 , article published in The Wall Street Journal estimated that the cost of materials required to produce the phone totaled $500. (a) (b) (c) (d) Your answer is incorrect. Estimates for the company's original iWatch place materials cost at 10.0% of the retail price. If Apple had wanted to maintain that same relationship between materials cost and retail price for the iPhone XS, what price would Apple have set for the phone? What markup percentage would have yielded this price? (Round answers to 0 decimal places, e.g. 25.) Price $ Markup percentage %
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