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On September 22, 2020, Lululemon (Lulu), an athletic apparel retailer, announced plans to resume its share buyback program. The repurchase program was temporarily halted due

On September 22, 2020, Lululemon (Lulu), an athletic apparel retailer, announced plans to resume its share buyback program. The repurchase program was temporarily halted due to COVID-19. Lululemon shares rose 2.3% after hours. Based on what you have learned, why did the market respond favorably to the announcement?

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