On the About Citizen section of the company's website, it appears that CITIZEN have held the belief of "Better Starts Now". Is that slogan useful as a vision statement? Explain.

MINI-CASE ON CITIZEN HOLDINGS COMPANY LIMITED (CIZN) DOES CITIZEN HOLDINGS' HAVE A CLEAR VISION OR MISSION? Citizen Holdings, headquartered in Nishitokyo, Japan, manufactures Cincom precision lathe machine tools as well as Citizen and Bulova watches. The company has five segments-watches and clocks, machine tools, devices and components, electronic products, and other products. The financial results for the first quarter of the fiscal year ending March 31, 2016, saw the watches Source: @ georgy Kopytin.123rf and clocks segment increase profits, with net sales of V43.0 billion (up 13.3 percent year-on-year) and operating income of V4.5 billion (up 101.3 percent year-on-year). The machine tools segment achieved higher sales but lower profits, with net sales of V12.2 billion (up 5.4 percent year-on-year) and operating income of V1.2 billion (down 12.5 percent year-on-year). The devices and components segment saw net sales of V19.8 billion (up 18.9 percent year-on-year) and operating income of V1.7 billion (up 3.1 percent year-on-year). However, the electronic products segment fell in both sales and profit, with net sales of V5.7 billion (down 11.3 percent year-on-year) and operating income of 10.0 billion (down 99.9 percent year-on-year), and the other product segment, as a whole, recorded lower sales but higher profits, with net sales of V2.7 billion and operating loss of YO.1 billion. For the three months ended June 30, 2015, Citizen's sales amounted to V83,690 million, a 10.2 percent increase from the previous year. The company's operating income for the three months ending June 30, 2015 was V6,350 million, which was a 39 percent increase from the previous year. For now Citizen Holdings Company is ticking along very nicely