ON THE BASIS OF BELOW INFORMATIONS, CONDUCT SWOT ANALYSIS OF LULULEMON DOG BACKPACK IN CANADA............................................................................................. Calvin McDonald, CEO of Lululemon, has commissioned your team, to provide a SWOT analysis and marketing mix recommendations for the Canadian Marketplace. Lululemon must come to a decision on which global markets it should consider for the launch of its rumored dog ware line and its flagship product, the dog backpack. The CEO has asked your team for CANADIAN analysis, requiring CANADIAN data. CANADIAN data can be found at the Ryerson Library, utilizing databases only found through library resources. Data presented found on google, or containing US or Global data will be highly discounted. Your team has been asked for a comprehensive SWOT analysis for a Lululemon backpack for dogs in Canada. Your recommendation should explicitly state if Lululemon should launch the Lululemon Dog Backpack in Canada. If your team is recommending the company launch in Canada, you should then explicitly state and describe your marketing mix choices (4P's) for the Canadian marketplace. What is your product recommendation? This includes the name of the product line for dog ware. What is your pricing recommendation - for the dog backpack? What is your place (distribution) recommendation and what is your promotion recommendation? The CEO has asked for specific recommendations and will reject your recommendations if they are not specific and actionable. For example, he has been known to reject pricing recommendations that do not contain a specific price. f If you are not recommending launching in Canada, your recommendation needs to explicitly describe your rationale