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On the company page that you selected click on the Analysis tab. After doing so, scroll down the page until you see the Financial ratios

  1. On the company page that you selected click on the "Analysis" tab. After doing so, scroll down the page until you see the Financial ratios for the company and the industry.
  2. There are several categories listed for ratios. Select one "Financial Condition Ratio" and one "Management Efficiency Ratio".
  3. Also on the company page, on the same ribbon that you found the "Analysis" tab you will find the "Related" tab. Click on it and select a competitive company within that industry and compare those ratios to the ones you just found.

Examine the findings and determine whether the company outperforms its competition based on financial ratios.Identify where the firm seems to lag. Describe how the firm compares with the industry and speculate as to why the firm is performing as it is.

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