Question
On the eve of the Summer Olympic Games, Nike is trying to decide whether or not to offer a sponsorship contract to Usain Bolt, a
On the eve of the Summer Olympic Games, Nike is trying to decide whether or not to offer a sponsorship contract to Usain Bolt, a sprinter. Nike will pay Bolt a sponsorship fee of $1 million. If Usain Bold comes in first in the 100-meter run, Nike will pay an additional bonus fee of $0.5 million, and it estimates that the present value of the resulting increase in future sales will amount to $6 million. Otherwise, Nike will pay no bonus fee. If Usain Bolt comes in second, the present value of the increase in future sales will amount to $2 million, and if he comes in third, it will amount to $1 million. How should Nike value this deal? Assume that the probability of Bolt finishing first is 10%, and of him finishing second and third is 15% and 20%, respectively. (4 points)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started