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On the excerpt from the example Market Summary report below, which company has the most effective Advertising and PR strategy? Mountain Segment: Product Film
On the excerpt from the example Market Summary report below, which company has the most effective Advertising and PR strategy? Mountain Segment: Product Film Sales Lost Sales Retail Price Awareness PR Name Your mult- Adv1 18,238 461 700 0.18 0.09 player firm Speedy Adv2 19,694 0 735 0.22 0.09 Cycles Deals on Adv3 22,072 0 675 0.21 0.12 Wheels Adv4 BikesRUs 21,484 0 725 0.23 0.15 Adv5 Dusty Roads 12,108 0 850 0.16 0.09 Average 93,596 461 726 0.20 0.11
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
