"On The Folly of Rewarding A While Hoping for B".

Refer to page 359 of the textbook, "The Folly of Rewarding A While Hoping for B". This is a brief summary of a paper updated in 1995 but originally written in 1986. The full paper is available through this link, "On The Folly of Rewarding A While Hoping for B" It is considered a classic in the field of rewards, incentives, and goal setting. Read the paper and the summary.

- Describe an example from your own experience of this phenomenon occurring. Note: Students too often misunderstand the key messages in this paper. Read carefully then verify that your example is appropriate.

- Assume you are the leader/manager responsible for the situation you have described above. Knowing what you know now, how would you try to change the situation in order to more effectively measure and reward "B" instead of "A"?