On the Scantron mark 1 for True and 2 for False 1. The marketing concept requires organizations to take a companywide customer orientation in all activities to achieve long-term success. According to the marketing concept, a firm should analyze each customer's needs and then work backward to offer products that fulfill them. A good or provides added value when its price is higher than the offerings of competing producers. Customer satisfaction is defined as the degree ofexcellence or superiority of an organization's good and services. A buyer's market is a market with little available goods or services. Not-for-profit organizations often avoid partnering with profit-seeking companies. Communication in low context cultures tends to rely on explicit verbal and written messages Feedback is a poor indicator of whether the receiver has correctly interpreted the meaning of the intended message. Although listening may be the most important communication skill, most of us don't use it enough or as well as we should The clothing you wear or the car you drive can be a form of nonverbal communication. oftentimes nonverbal communication transmitted through actions and behaviors rather than through words can have a far greater impact than verbal communication. When seeking shopping goods, the consumer generally wants to look at several similar products A brand helps assure customers of comparable quality when they repurchase the same product A national brand does not necessarily carry a manufacturer's name