"On the surface, naming a brand may seem eary. But coming up with an iconic brand name is hard. Think about Chevy, Coca Cola, and Target, to name a few. Today, these words are now an understood part of our everyday language. And because consumers are wiling to pay more for products marked with these legendary brand names, those simple words are worth millons" In the above context, develop the brand elements associated with the above products by explaining the criteria for choosing them