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On the Tata Nano Car How would you rate the DESIRABILITY of the NANO project on a SCALE of 1-10? Provide a rationale for your

On the Tata Nano Car

How would you rate the DESIRABILITY of the NANO project on a SCALE of 1-10?

Provide a rationale for your score based on considering the following questions: Will this solution fill a need?

Are they solving for the right Pain Point?

Will it fit into peoples lives?

Will it appeal to them?

Will they actually want it?

What were the biggest concerns with respect to Desirability?

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