on the video Part 2 - Discussion (1200 words) Marketing Mix o Product o Price o Promotion o Place Target Market Distribution channels Promotional communications and tools 1. Student to selects one product with 2 of target customer groups. 2. Discuss how 4Ps of Marketing Mix can be applied in particular group chosen and how value can be created in each of the marketing mix. 3. Give your justification for two groups customers that you selected for that product. Note: Must only need to choose TWO target markets and ONE Product to discuss theory and application. Products Burger Mid-Sized care Sedan Holiday Beach Resort Accommodation Bath soap Target Market Middle-age White Collar Upper-middle class Seniors (age individuals (baby-boomers) group 65 - 75 years old) University students Millennials (21 and 28) Trade persons (Generation Y) Teenage generation (ages between (13 and 17) Single parents (Age 35 - 48) Generation Z (ages 28 and 35) between Vegetarians Executives (Generation X-ages 39 to 59) Running shoes