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On your view, where would you place the I-phone in the product lifecycle? What difference ought this stage make to how you would approach marketing
On your view, where would you place the I-phone in the product lifecycle? What difference ought this stage make to how you would approach marketing this product if you were an Apple sales associate? On your view, where would you place the Apple Mac in the product lifecycle (pp. 156-159)? What difference ought this stage make to how you would approach marketing this product if you were an Apple sales associate? Lastly, on your view, what might you suggest as the most likely product in the next decade or less to replace the I-phone and/or the Mac as the new leading driver of sales? Or, do you think one or both of these products can continue to drive Apple sales over the next decade? Explain your view with one or more supporting reasons from your views on Apple as a brand and/or the present, past, and future of Apple products
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iPhone in the Product Lifecycle Currently the iPhone can be seen as being in the maturity phase of its product lifecycle The iPhone has been in the ma...Get Instant Access to Expert-Tailored Solutions
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