On your way to becoming an expert in marketing, you will take some time in this assignment to market a product that you should be very familiar with by now: yourself. For this part of the assignment, you will convincing email using the template provided to a hypothetical potential employer that you are the best person for the job.

Position: Business development manager

Your submission should include: The benefits you can offer the potential employer (customer value proposition), the areas in which you would excel as compared to all other prospective employees (product differentiation/competitive advantage) and the image/perception of yourself that you are attempting to create in the mind of the potential employer (branding).