Onboarding Experience Audit Assignment The purpose of this assignment is to experience and evaluate a real-world example of interactive marketing, specically the onboarding process; using the tools & theories discussed in class or presented in the text Choose E of the following options*: 1. Set up a PC Optimum account Set up a DropBox account Sign up for a Starbucks account Set up a Spotify account Make an Amazon purchase Sign up for UBER eats FJ'FnF'FQN * This must be a new account that you are establishing; do not use an existing account * if it's a service like Spotify, plan to use it; if it's a retailer like Starbucks, plan to purchase * Turn off add blockers and check yourjunk mail to make sure you are receiving emails * When you set up, be sure to opt-in to receive eMails and SMS; provide your eMail a cell phone information * interact with the companies set preferences, make purchases, open eMails, read articlesfposts, click on links, provide feedback! reviews Follow the social media presences (Twitter, Facebook, lnstagram, YouTube, Snapchat) of each 1. Map the major steps in the onboarding process 2. Map the data points that are being extracted at each step, both explicit and implicit (the (company needs) 3. Map the content that you think you need at each step (the customer needs) and how you should feel after receiving that content 4. Map the content you actually receive (usually eMail + web + mobile) and note the gaps both in content substance (what you get) and tone and manner (how you feel) 5. Evaluate the onboarding process and recommend changes 6. Create programs for retention Present your ndings in deck format during class. Suggest the following sections 1. Onboarding process summary 2. Onboarding process deep dive including customer needs 3. Gap Analysis 4. Recommended or ideal onboarding process Due: See Blackboard Grade: 20%