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:Once a company has decided upon its positioning, either for the corporation as a whole, or for one of its brands, it must be able
:Once a company has decided upon its positioning, either for the corporation as a whole, or for one of its brands, it must be able to communicate the parameters of that position to
a
verbosely, a number of audiences
b
succinctly, a number of audiences
c
verbosely, one audience
d
succinctly, one audience
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