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Once again, using the revised profitability ratios for 2015 that you developed in Question 3, write a complete one paragraph analysis of the companys profitability

  1. Once again, using the revised profitability ratios for 2015 that you developed in Question 3, write a complete one paragraph analysis of the companys profitability ratios compared to the industry ratios (figure 3). Make sure to include asset turnover and debt to total assets as supplemental material in your analysis.
  2. Harrods has a superior sales to total assets ratio compared to the industry. For 2015, compute ratios 4, 6 and 7 as described in the text and compare them to industry data to see why this is so. Write a brief one-paragraph description of the results. Note: for ratio 4, only half the sales are on credit terms.
  3. Conclusion: Based on your analysis in answering Questions 4 and 5, do you think that Becky Harrod has a legitimate complaint about being charged 2 percent over prime instead of one percent over prime? There is no absolute right answer to this question, but use your best judgment.

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