Once on the website, you simply enter the companys ticker symbol (Ex. Macy would use M) to obtain the financial information needed. We will also perform a trend analysis, where we evaluate changes in key ratios over time. There will be two parts to this project. Part 1 will be gathering data points to put into excel. Part 2 will be analyzing those data points by answering a series of questions. Within these questions, you will explain what each topic means, why it is used and how your company has performed.

Through the Morningstar website, you can find the firms financials (Income Statement, Balance Sheet, and Cash Flow) on an annual or quarterly basis for the five most recent time periods by clicking on each statements name as you scroll down your screen. In addition, the site contains Key Ratios (Profitability, Growth, Cash Flow, Financial Health, and Efficiency) for 10 years. (From the home screen, click on Key Ratios and Full Key Ratios Data. Then the next screen shows 10 years worth of key ratios.) We will use the Key Ratios on this site to conduct the firms trend analysis. (At the top of the home screen, you will see that you can click on the Learn tab and select Investing Glossary to find definitions.)

Part 1: Gather the following information and place it into excel to compare data. Use this Excel spreadsheet: Final Project BADM 335 - Financial Management.xlsx

1. Current Ratio
2. Financial Leverage (Equity Multiplier)
3. Debt/Equity
4. Profit Margin/Net Margin%
5. ROA
6. ROE
7. Daily sales outstanding
8. Inventory Turnover
9. Fixed Assets Turnover
10. Total Assets Turnover

Part 2: Based on your findings above answer the following questions:

1. Briefly explain what each ratio means, why it is important and how it is calculated.
2. Choose several ratios from above to explain what this company has done well over the last 10 years.
3. Choose several ratios from above to explain what this company needs to work on moving forward or point out an area of concern for this company.
4. Would you invest in this company? Why or why not? Is it a long-term investment, short term or a wait-and-see? Use specific data points from above to argue your position.