"Once we understand the direction of the transformation, we can then design that journey, every step of the way... Any change in organizational design would have an effect on the business, and any innovation on how the company provides value to the ecosystem would have an effect on how the company internally functions." What would you prefer if you were leading the transformation effort in an organization? An external focus (innovation) or internal (organizational design). Why? ( 300 words) To answer this question you need to read the article titled Organizational Transformation by Design which can be accessed